Last time my son rolled in from USC for a laundry run, we ended up in line at a new cupcake vending machine in town.
Now he’s back for summer break and voila! He’s discovered the Beverly Hills Brownie Company, which opened its doors three days ago. Thanks a lot. I think I can kiss my bikini goodbye.
He chose Mint Chip for his brother, Cream Cheese Chocolate Chip for Mr. UnHollywood and the Red Velvet for himself. (And being BH Mom, I get to taste them all, thank you very much.)
Luscious texture, creamy yet firm
Proprietor and chef Bobbie Greenfield takes the “if at first you don’t succeed, try, try again” thing seriously. That mouth-watering Red Velvet Brownie took 241 batches before it met her standards. To say Ms. Greenfield is a bit of a perfectionist is an understatement.
Unhappy with traditional baking sheets that only afforded the privileged One Percent a shot at the crust, she also engineered her own baking pans with edges. “I remember when I was a child coming home after school to find my siblings had already picked over the brownie pan and left me edgeless remnants. This way, my customers can have the crust and the soft center.”
If you’re going to take the 300-400 calorie plunge, you might as well get exactly what you want. My favorite has to be the Breakfast Brownie – Poppyseed. It’s not a dessert, for heaven’s sake! It’s a meal. Or at least that’s what I keep telling myself. Did I mention one-piece bathing suits are all the rage?
The attention to detail extends beyond the recipes. Local artist, Danny Maltzman, was holding his pup in one hand and devouring a brownie in his other, leaving crumbs on the otherwise spotless floor. Before Mr. Maltzman had barely left the shop, Ms. Greenfield directed one of her friendly employees to sweep away the Hansel and Gretel crumb trail.
Mother’s Day one stop shop
From the “make lemonade from lemons” school of thought, The Beverly Hills Brownie Company blossomed from a shrinking economy. Ms. Greenfield’s brownie empire emerged as her marketing career dwindled. While some of us would have been satisfied to binge on brownies, Ms Greenfield channeled her love of baking into something more than chocolate therapy. As she put it, her brownies are “pretty, stylish and fun, which is why they belong in Beverly Hills, a city known for being pretty, stylish and fun.”
By now you know Beverly Hills Moms (and all moms worldwide) deserve the royal treatment tomorrow. Consider browsing brownies at 315 N. Beverly Drive. If you live in Beverly Hills in spirit only, visit the store online at www.beverlyhillsbrownie.com. They ship nationwide. Live in Beverly Hills, but are too swamped to gather your own brownies? They do local deliveries. Tell ’em BH Mom sent you.