Beverly Hills Brownie Makes Good Company

Déjà vu.

Last time my son rolled in from USC for a laundry run, we ended up in line at a new cupcake vending machine in town.

Now he’s back for summer break and voila! He’s discovered the Beverly Hills Brownie Company, which opened its doors three days ago. Thanks a lot. I think I can kiss my bikini goodbye.

He chose Mint Chip for his brother, Cream Cheese Chocolate Chip for Mr. UnHollywood and the Red Velvet for himself. (And being BH Mom, I get to taste them all, thank you very much.)

 

 

Luscious texture, creamy yet firm

 

 

 

 

 

Proprietor and chef Bobbie Greenfield takes the “if at first you don’t succeed, try, try again” thing seriously. That mouth-watering Red Velvet Brownie took 241 batches before it met her standards. To say Ms. Greenfield is a bit of a perfectionist is an understatement.

Unhappy with traditional baking sheets that only afforded the privileged One Percent a shot at the crust, she also engineered her own baking pans with edges. “I remember when I was a child coming home after school to find my siblings had already picked over the brownie pan and left me edgeless remnants. This way, my customers can have the crust and the soft center.”

 

 

 

 

 

 

18 flavors

 

If you’re going to take the 300-400 calorie plunge, you might as well get exactly what you want. My favorite has to be the Breakfast Brownie – Poppyseed. It’s not a dessert, for heaven’s sake! It’s a meal. Or at least that’s what I keep telling myself. Did I mention one-piece bathing suits are all the rage?

The attention to detail extends beyond the recipes. Local artist, Danny Maltzman, was holding his pup in one hand and devouring a brownie in his other, leaving crumbs on the otherwise spotless floor. Before Mr. Maltzman had barely left the shop, Ms. Greenfield directed one of her friendly employees to sweep away the Hansel and Gretel crumb trail.

 

 

 

Mother’s Day one stop shop

 

 

 

 

From the “make lemonade from lemons” school of thought, The Beverly Hills Brownie Company blossomed from a shrinking economy. Ms. Greenfield’s brownie empire emerged as her marketing career dwindled. While some of us would have been satisfied to binge on brownies, Ms Greenfield channeled her love of baking into something more than chocolate therapy. As she put it, her brownies are “pretty, stylish and fun, which is why they belong in Beverly Hills, a city known for being pretty, stylish and fun.”

By now you know Beverly Hills Moms (and all moms worldwide) deserve the royal treatment tomorrow. Consider browsing brownies at 315 N. Beverly Drive. If you live in Beverly Hills in spirit only, visit the store online at www.beverlyhillsbrownie.com. They ship nationwide. Live in Beverly Hills, but are too swamped to gather your own brownies? They do local deliveries. Tell ’em BH Mom sent you.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Author Description

Cynthia Baseman

Cynthia Baseman is the author of 'Love, Mom: A Mother's Journey from Loss to Hope.' She writes about motherhood, the environment and education.

There are 6 comments. Add yours

  1. 6th August 2012 | Alex Thorpe says: Reply
    Just tried these yesterday and think they are a perfect treat for my little girls.
  2. 14th May 2012 | Carpool Goddess says: Reply
    I'm well acquainted with these delicious treats and the fine Ms. Greenfield as well. I had my first taste of her yummy brownies over a year ago, and I was hooked :)
  3. 12th May 2012 | Ellen says: Reply
    ummmmmmmmmmmmmmmmmm, fattening fun!
  4. 12th May 2012 | Mike says: Reply
    I guess I will be placing my order to be shipped, since I live on the poorer side of town. So much for my waistline. I am a nut for sweet things.
  5. 12th May 2012 | Michael Vincent says: Reply
    Yummy!!!!!
  6. 12th May 2012 | Sandra Delnet says: Reply
    sounds great.. but trying to lose 10 lbs. by 4th. of July... you know why. Granny Sanny where is your bikini thanks will try in the fall when the season is safe.

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