BH Mom & Daughter Duo Do Bling


Local jewelry designer Naz Golshan knows better than anyone that Beverly Hills has no shortage of diamonds and gold. What sets her jewelry company Naz and Jaz apart is the fact that Naz’s founding partner happens to be her nine-year old daughter, Jasmine (Jaz).

It all began when Naz wanted to get back in the work world after devoting twenty years to raising kids. “But with little work experience, who would hire me?” she shrugged.

After visiting every booth of the jewelry mart and picking the brains of established jewelers, Naz decided to start her own business. “I was an expert in designer handbags and shoes, but had no formal jewelry training”.

Bursting with ideas of her own, Jaz joined her mom in the business. Danny, Naz’s husband, takes credit for coming up with the name Naz and Jaz.

whoopi's ring

With a $300 dollar initial investment, mom and daughter set up shop in their home. “The night before my first show, I couldn’t stop crying,” Naz recalls. “‘No one will show up’ I told my husband Danny.” They sold out.

Flash-forward to business trips to Shanghai and Italy and celebrity clients like Lindsay Lohan, Saudi billionaires and academy-award winning actresses like Whoopi Goldberg.   “As soon as I finish one piece, I’m bored with it and on to the next,” Naz says.

Despite their close relationship Naz and Jaz admit to occasional differences. For starters, one of them has a strict bedtime. Sometimes they don’t see eye-to-eye on designs. Ultimately, though, they work it out. Jaz says, “Working with mom is fun. I always tell her we should do more shows.”

Naz admires Jaz’s creative energy. “At trunk shows, she sells. Everyone loves her. She’s brilliant.”

Whoopi Goldberg is a fan

Whoopi Goldberg is a fan


naz and jaz logo


Naz and Jaz has moved into the realm of custom design and is sold at several local 5-star hotels. Jaz also has plans for a website dedicated to her own collection for kids her age with affordable pieces.

Find their collections on Instagram and Twitter at nazandjazbh or on Facebook at nazandjazbeverlyhills or contact them at




Author Description

Cynthia Baseman

Cynthia Baseman is the author of 'Love, Mom: A Mother's Journey from Loss to Hope.' She writes about motherhood, the environment and education.

There are 9 comments. Add yours

  1. 7th May 2014 | Shirley Liner says: Reply
    Love your jewelry especially. Your rings, how to get to know the price?
    • 10th May 2014 | Cynthia Baseman says: Reply
      You can find Naz & Jaz online and check their pricing with them directly.
  2. 6th June 2013 | Matt Steiner says: Reply
    Beautiful jewelry that's rooted in a really fantastic story/family. The rings/finger cuff are my favorite. I love how intricate the pieces are. Naz and Jaz have a definitive point of view as artists. And after seeing their pieces around town, I now know their origins!
  3. 3rd June 2013 | unclefredo says: Reply
    the best jewelry maker in Beverly Hills
  4. 31st May 2013 | Christina Simon says: Reply
    The bracelets are amazing! So cool! Love the mother/daughter team! As the mom of a girl, I always like hearing stories about these kind of partnerships.
  5. 31st May 2013 | MAMACITA says: Reply
    Absolutely original and exquisite designs. I would be proud to have a piece of their lovely jewelry
  6. 31st May 2013 | Naz Golshan says: Reply
    Cynthia, you are a brilliant writer.. I am very grateful that you found my story interesting.. Thank you!!!
    • 31st May 2013 | Cynthia Baseman says: Reply
      With so many distractions and pressures we all face, I think what you and your daughter have to share is really inspiring. Around here, if you're not a Laker fan (and I'm really not that into it) you're doomed. Boys!
  7. 31st May 2013 | Jordan says: Reply
    What beautiful jewelry! I love it, and the fact that it comes from a mother-daughter team makes it even more special.

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